It is no secret that the explosion of technology has changed the business world. It is hard for nonprofits to keep up, especially when working with limited resources. It can feel, because of the incredible work that nonprofits do, that investing in technology is unnecessary and donors will flock regardless. However, in 2018, not investing is no longer an option and the modern nonprofit needs to reallocate its resources to account for this change. In order to make the evolution easier, we have compiled 6 things that you should consider putting on your to-do list for 2018.
Investing in your website
We say this all the time because it cannot be overstated. Your nonprofit’s website matters. Your nonprofit’s website needs to be both well-designed and function efficiently in 2018. The newest set of donors, millennials, is less likely to trust slow and older-looking sites. It might seem like an unnecessary expense, but it is no longer an option not to have an up-to-date site. Click here for ways to fund your nonprofit’s website.
Online Ad Campaigns
The idea of ad campaigns for nonprofits may seem counterintuitive but the explosion of options for charitable giving on the internet means that your nonprofit needs to sell itself to potential donors. In order to attract these donors, you need to appear in search engine results and the best way to do this is to pay a small amount to have your ad appear first. We recommend checking out Google Ad Grants, as they help fund nonprofit ad campaigns to lessen the costs of promoting your amazing work.
Evaluate, Update or Change Your CRM
An updated customer relationship management (CRM) software is essential for your nonprofit to track its donor relationships. CRMs give you a holistic view of your interactions with donors and allow you to manage everything through a single platform. If your CRM is slow, outdated or your organization does not yet have one, 2018 is the year to change this.
Create a social media plan
It’s time to look into that neglected Instagram page that your intern made 2 summers ago and if it’s not going to work, ditch it! It’s better to focus on a few social media platforms but do them well. It’s quality over quantity, folks. Pick one or two, nurture them, and then reevaluate at the end of 2018 and consider adding more.
You are unable to do the work that you do without the contributions of your donors. In 2018, make improving donor relations a priority. You want to ensure that every interaction donors have with your organization is positive. Each time you communicate with them make it clear that they are the ones who make it all happen and thank them constantly.
Evaluate your Office
Frugality is one of the cornerstones of nonprofit management and frankly, it has to be. You all do so much amazing work with so little but there are some things that you just have to spend money on and your office is one of them. Your office is a reflection of your organization and the work that you do, and if you have not painted, updated or reorganized in the last 5 years, it’s time to take a look. We are not saying go out and buy all new furniture but make sure that when your donors walk through the door they are able to focus on the work you do and not the state of your office!
Money is tight in the nonprofit world and this will likely never change but the new era requires some change in spending habits. Reevaluating the way you are spending requires a slight shift in the traditional nonprofit fundraising mentality.
In the modern age of charitable giving, donors have a plethora of options for donation. Your organization now has to compete in the digital world to attract the donations needed to fund your programs. In order to do this investing in things like your website and add campaigns is essential.
Consider heading into 2018 with a to-do list that includes some or all of the above-mentioned options and start the New Year off right!
If you have any comments or questions, please reach out! We love hearing from you!