Your nonprofit’s mission and vision statements are essential elements of your strategic planning process. In a nutshell, the difference between a mission and vision statement is that a mission statement is the bare-bones proclamation of why your organization exists while a vision statement explains the overall goal it hopes to accomplish in the future.
How to create your nonprofit vision statement:
In order to create your nonprofit vision statement, you must keep in mind a few general rules that a good vision statement should follow.
First of all, your vision statement should be short and to the point, carefully choosing each word to entail exactly what your organization’s future goals are. In fact, good vision statements are usually between 5-14 words and shouldn’t be longer than 20 words. By using simple and concrete language and avoiding buzzwords, your vision statement will be clear and easy to remember.
For the actual content aspect of writing your vision statement, you should ask yourself a few questions first. What is the issue that your nonprofit addresses? What would the world look like if this problem was solved? Do you have a timeline for when you would like to meet your goals?
With these questions in mind, you will be able to have a clearer picture of what your vision statement should entail, including only the words that contribute to your vision for your organization.
Nonprofit vision statement examples:
An effective vision statement is inspirational and aspirational. It creates a mental image of the future state that the organization wishes to achieve. It should challenge and inspire employees to work towards achieving your goals. Here we have listed our favorite 20 nonprofit vision statements so that you can find additional inspiration for your own nonprofit!
|1||Save the Children||A world in which every child attains the right to survival, protection, development and participation.|
|2||Feeding America||A hunger-free America.|
|3||Alzheimer’s Association||A world without Alzheimer's disease.|
|4||Oxfam||A just world without poverty.|
|5||Make-A-Wish International||We are dedicated to making every eligible child’s wish come true.|
|6||Alex’s Lemonade Stand Foundation||A cure for all children with cancer.|
|7||Kiva||A world where all people hold the power to create opportunity for themselves and others.|
|8||Smithsonian||Shaping the future by preserving our heritage, discovering new knowledge, and sharing our resources with the world.|
|9||World Vision International||For every child, life in all its fullness; Our prayer for every heart, the to make it so.|
|10||Girl Scouts of America||Building girls of courage, confidence, and character who make the world a better place.|
|11||charity: water||Reinvent charity.|
|12||Foodbank of Southeastern Virginia and the Eastern Shore||A hunger-free community.|
|13||GlobalGiving||Unleashing people’s potential to create positive change.|
|14||TED Talks||Make great ideas accessible and spark conversation.|
|15||Green Peace||A better world is possible, and that brave individual and collective action can make that world a reality.|
|16||Oceana||Make our oceans as rich, healthy, and abundant as they once were.|
|17||Free the Slaves||A community-based model for freedom.|
|18||Goodwill||Every person has the opportunity to achieve his/her fullest potential and participate in and contribute to all aspects of life.|
|19||Partners in Health||To bring the benefits of modern medical science to those most in need of them and to serve as an antidote to despair.|
|20||San Diego Zoo||We will lead the fight against extinction.|
How our list was compiled:
- At least 100 organizations were evaluated, and the top 20 were published.
- The vision statements are listed in no particular order.
- No vision statement has more than 20 words, which we feel is an appropriate limit for a good vision statement.
- In order to standardize the list, we removed things like “[Brand’s] vision is” or “The vision statement of [Brand]” when it created redundancy in the beginning of a vision statement.
- All data was collected as of August 2017.