When it comes to writing an About Us page for your nonprofit, there are no steadfast rules. However, there are some essential guidelines that must be followed in order to remain consistent with your visitor’s expectations. But where do you even start? The About Us page is essential for the one thing that nonprofits need most: building trust. When[…]
An effective online fundraising page is crucial to the success of your nonprofit’s fundraising campaign as a whole. It might be all too easy to focus all of your team’s efforts on planning fundraising events and email campaigns, but you can’t overlook the importance of an effective online fundraising page¹.
On average, retention rates are lower through online channels that offline.
One reason for this could be a lack of seamlessness between online donation pages and the donor databases that constituent info is fed into. Not only can it give the donor a bad experience, but it can also create a lot of work for the fundraiser.
Here are three tips for ensuring[…]
So we’ve talked homepages and donation experiences, but there's so much more to your website! How do you keep your visitors interested after you've initially caught their eye? Today we are breaking down a couple different interior pages (and elements), with examples of course. We will cover Impact, About Us, Bio, Challenge and a bonus section on a rad[…]
In the second piece of our three-part “anatomy of” series, we are going to talk donation pages and overall donation experience. I know that a lot of your are hanging off the end of your seat in order to learn about what makes the “perfect donation” experience that gets your organization more dollar bills. Here’s the thing, the nicest and most effective[…]