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While most of us can surely remember our lives pre-Instagram, can you imagine a nonprofit marketing plan today that doesn’t leverage it? The visually-appealing and easy-to-use platform facilitates successful, high-impact nonprofit social media campaigns, making it a favorite (and a must!) for nonprofits.

Social media is a great way to engage a large audience without spending a lot. With just a little bit of creativity, your nonprofit can expand its audience reach by using social media as a promotional channel. However, it takes more than posting an image with a witty caption to create a nonprofit social media campaign.

Nearly 80% of Internet users use Facebook, making the social network one of the digital giants of our time. There are so many ways to leverage this social tool for your nonprofit and Facebook’s ad program is one of the best ways to reach people interested in your work. If you’ve got some budget to work with, then these ads can be a highly effective way[…]

There is no question that social media has been a topic of conversation recently, and a not a good one. From politics and hate speech to data mining, there is no doubt that it has been used for negative purposes. However, the need for positive messages could not be more urgent and that’s where your nonprofit comes in. Nonprofits act as a force of good[…]

Are you clear about the fundraising options offered by Facebook? If you're an eligible 501(c)(3) it's one of the best ways to get people to support your cause. We wanted to give you all the of details so we decided it was high time for a new infographic. Check it out below and get fundraising, folks! 

This was originally published on socialfish.org and is excerpted here with permission.

Twitter has been one of the major hubs of social networking, revolutionizing what was already a new and adapting Internet invention. The live nature of the website has provided unlimited potential for personal and commercial use alike.

Of all of the features on[…]

Social media is so embedded in our lives that part of experiencing something is documenting it digitally on our Instagram profiles. Whether you are for or against this proliferation of technology, you must admit, Instagram is one of the goliaths. With over 800 million active users in September of 2017, this number is only projected to grow. And although[…]

If you find yourself aimlessly scrolling through Twitter or Facebook at work, use your social media break to follow these 12 nonprofit experts!

From fundraising to consulting, they can do it all, and their active social media profiles are bursting with resources! We caught up with them first and got a sneak peak about what they are excited about in the[…]

Whether it’s your yearly gala or a small fundraising event, you want to make sure your using social media best practices to get the word out. If you leverage social media correctly you can increase attendance and ultimately the amount you are able to raise. If you are feeling a little hesitant, don’t sweat it, we have compiled a list of 8 best practices[…]

You've all been told that you should be more active on social media in order to increase awareness for your nonprofit. But at the end of the day, it can seem like a constant struggle to maintain a presence on all the different platforms out there.