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When seeking advice on how to improve your nonprofit SEO, there’s a lot of wanna-be experts out there who want to sell your their services. It is very possible that you could pay an “SEO expert” a hefty fee to just have your SEO go terribly wrong.

SEO (search engine optimization) is the creation or improvement of content such that it becomes more visible in search engines, invites more organic search, and increases overall web traffic.

Search Engine Optimization. A 3-word phrase thrown around freely by tech professionals but a daunting acronym for anyone who's unfamiliar with it.

You may have heard the acronym SEO from a colleague or thrown around in discussion about web design. Search Engine Optimization is all about increasing the online exposure of your website to get the word out about your cause. However, doing just that isn’t so easy. More accurately, SEO is all about competing for online exposure on search engines...even[…]