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The latest trends, tips, and news in nonprofit technology.

6 Nonprofit Storytelling Tips to Multiply the Impact of Your Charitable Marketing Strategy

Chloe Bellows March 23, 2020, by Chloe Bellows

Why are stories so powerful? Humans have been telling stories for much longer than we have been writing them down. We are hardwired not only to tell our own stories, but also to be drawn to the stories of others. It is through stories that we understand new contexts, relate to one another, solidify our learning, and perhaps most importantly, enjoy[…]

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What You Can Learn from 6 *Brilliant* Nonprofit Marketing Campaigns of 2019

Chloe Bellows March 10, 2020, by Chloe Bellows

We’re sharing a retrospective of some of our favorite marketing ideas for nonprofits from 2019 (plus a sneak peak at an amazing example of digital marketing for nonprofits from this year!). If you need help with your nonprofit marketing strategy, start by taking a moment to check out the campaigns and videos below. You’ll likely be moved to support these[…]

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[UPDATED 2020] 8 Awesome Nonprofit CRM Options for Your Organization

Sara Lowe March 03, 2020, by Sara Lowe

This post updates an article from September 2017. 

Your organization should be using a CRM, or Customer Relationship Manager, to simplify some of the administrative demands. With a large number of people in your network, you can’t get by without a way to keep track of all of them. Especially as a nonprofit, keeping an accurate and updated record of your[…]

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Beyond the NGO “About Us” Page: Writing Compelling Website Content

Chloe Bellows February 10, 2020, by Chloe Bellows

When was the last time a piece of NGO content moved you? What about it was compelling? Whether it came in the form of an email, a Facebook post, or a website homepage, chances are it told a story and involved real people. Something about it made you care, and made you feel connected. The best nonprofit content marketing and storytelling can freeze time,[…]

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The Nonprofit Guide to UTM Parameters and Campaign Tracking

Erin Mastrantonio September 24, 2019, by Erin Mastrantonio

How did this month’s newsletter do compared to last month’s in terms of generating traffic - including potential donors - to your website? Do you know what percentage of your donations originated from that email campaign you sent last week? 

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