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The latest trends, tips, and news in nonprofit technology.

A Comprehensive Guide to the Google Ad Grant

Sarah Henry March 23, 2020, by Sarah Henry

This post has been updated from a previous version from 2017 written by Emma Wolfe. 

Have you ever wondered how nonprofits have been able to launch successful campaigns via Google Ads when many operate with limited budgets? It's all thanks to the Google Ad Grant program, a program from Google that offers $10,000 a month in ad credits to eligible[…]

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3 Case Studies: How Google Ad Grants Help Nonprofits

Chloe Bellows February 24, 2020, by Chloe Bellows

Hear the stories of what these three nonprofits were able to achieve with the Google Ad Grant, which offers in-kind grants of free advertising for nonprofits. For 501(c)(3) organizations looking for how to boost donations, increase traffic, or recruit new volunteers, Google Ad Grants is a powerful resource. 

Vaccinate Your Family and Dreamscape were both[…]

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Giving Season and Google Ad Grants: One Step Beyond Success!

Emily Friedrichs February 03, 2020, by Emily Friedrichs

Expecting the unexpected is familiar territory at the nonprofit One Step Beyond, Inc. (OSBI). Most parents never expect to have a child with an intellectual disability, which is why one part of OSBI’s mission is to help parents navigate governmental and medical agencies. OSBI itself never expected to expand to 6 locations from its early beginning as a[…]

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Anatomy of a Google Ad

Lauren Uhl May 07, 2019, by Lauren Uhl

Finding the right words for a successful Google Ad copy takes a village. The constant drafting, revising, publishing, and testing requires the utmost time and attention to detail, and it can be exhausting. Luckily, advertisers can optimize this process by studying and implementing the anatomy of prosperous ads. This marketing craftsmanship pivots on[…]

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Creating a Successful Google Ad to Keep Your Grant

Lauren Uhl April 30, 2019, by Lauren Uhl

Today, nonprofits worldwide aim to alleviate societal issues and promote various social justice campaigns. And that work is paramount, but it’s not easy. Luckily, Google Ad Grants can help. By providing $10,000 to nonprofits for general outreach, fundraising, and recruitment advertisements, Google Ad Grants help nonprofits gain online influence.  

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