The latest trends, tips, and news in nonprofit technology.

A Comprehensive Guide to the Google Ad Grant

Sarah Henry March 23, 2020, by Sarah Henry

Have you ever wondered how nonprofits have been able to launch successful campaigns via Google Ads when many operate with limited budgets? It's all thanks to the Google Ad Grant program, a program from Google that offers $10,000 a month in ad credits to eligible nonprofit organizations. 

While the program offers an incredible opportunity for nonprofits,[…]

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3 Case Studies: How Google Ad Grants Help Nonprofits

Chloe Bellows February 24, 2020, by Chloe Bellows

Hear the stories of what these three nonprofits were able to achieve with the Google Ad Grant, which offers in-kind grants of free advertising for nonprofits. For 501(c)(3) organizations looking for how to boost donations, increase traffic, or recruit new volunteers, Google Ad Grants is a powerful resource. 

Vaccinate Your Family and Dreamscape were both[…]

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Giving Season and Google Ad Grants: One Step Beyond Success!

Emily Friedrichs February 03, 2020, by Emily Friedrichs

Expecting the unexpected is familiar territory at the nonprofit One Step Beyond, Inc. (OSBI). Most parents never expect to have a child with an intellectual disability, which is why one part of OSBI’s mission is to help parents navigate governmental and medical agencies. OSBI itself never expected to expand to 6 locations from its early beginning as a[…]

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Anatomy of a Google Ad

Lauren Uhl May 07, 2019, by Lauren Uhl

Finding the right words for a successful Google Ad copy takes a village. The constant drafting, revising, publishing, and testing requires the utmost time and attention to detail, and it can be exhausting. Luckily, advertisers can optimize this process by studying and implementing the anatomy of prosperous ads. This marketing craftsmanship pivots on[…]

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Creating a Successful Google Ad to Keep Your Grant

Lauren Uhl April 30, 2019, by Lauren Uhl

Today, nonprofits worldwide aim to alleviate societal issues and promote various social justice campaigns. And that work is paramount, but it’s not easy. Luckily, Google Ad Grants can help. By providing $10,000 to nonprofits for general outreach, fundraising, and recruitment advertisements, Google Ad Grants help nonprofits gain online influence.  

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The Power of SEM for Your Nonprofit

Emma Wolfe November 13, 2018, by Emma Wolfe

What does marketing have to do with nonprofits? A whole lot as it turns out. Today we are talking about a specific kind of marketing that is essential for your nonprofit’s growth! Have you ever wondered how those cool ads got to the top of your search engine result page on Google? How did they get there and why are they so effective (because believe us[…]

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Why Google Web Fonts Rock

Emma Wolfe July 24, 2018, by Emma Wolfe

We are here to make an argument, an argument about font. When font only existed in print, it was easy. Designers knew that the design they created was going to appear as they wanted it to. Enter the modern era, the era of web design where type renders differently on a screen. There are a ton of different things that affect how text will show up from[…]

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What is the Google Ad Grant? [INFOGRAPHIC]

Emma Wolfe February 27, 2018, by Emma Wolfe

Google is easily the most popular and influential search engine in the world. The search giant realizes its extensive power for good through the Google for Nonprofits Programs. We've written about the Google Ad Grant before, which offers $10,000 worth of free advertising to nonprofits, so this time we decided to show you. 

Below we have broken down the[…]

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4 Productivity Chrome Extensions for your Nonprofit

Becca Bloch April 18, 2016, by Becca Bloch

With more than 1 billion active users, Google Chrome is arguably today's most popular browser.

As a chrome user, your nonprofit has access to an entire library of extensions that match your workflow, make your workday more enjoyable, and ultimately increase your productivity.

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Tracking Website Traffic for Non-Profits

Alyssa Hansen December 08, 2014, by Alyssa Hansen

In today’s Internet age, it is important to know how your audience is arriving to your website, especially when considering how your nonprofit is using its marketing funds. That’s why it is critical to incorporate analytics tools into your overall web strategy.

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