We have entered into the era of advertisement for nonprofits. It’s no longer enough to just do good you also have to attract donors and volunteers and to do so you NEED to design an awesome marketing campaign.

But before you dive head first into planning and implementing your awesome campaign, you want to set some solid goals for your department and organization as a whole. The best way to do this is by using SMART goals.

In this post we will break down what SMART goals are and how to set them so that you can prepare for the new year at your nonprofit! 

What are SMART goals?


Well, SMART is actually a goal-setting acronym to aid you as you set your goals!

Specific: Your goal should include real numbers from deadlines to data. Write these dates and numbers down and hold yourself to them. Accountability starts with specificity.

Measurable: When setting your goal you want to make sure you have a method of collecting information as you track your progress. For example “a more effective email marketing campaign” is not a measurable goal whereas “increase open rates by 20% is.

Attainable: You want to set challenging goals but you also want to make sure that it is possible to achieve them. A stretch goal is always good to have in mind for the long term, but setting some feasible, short-term goals can help you stay on track to get there.

Realistic: Be honest about what you can and cannot accomplish. If you set goals that are out of your reach, you will be disappointed when you cannot achieve them and unlikely to remain motivated.

Timely: Give yourself and your goal a cutoff date. You don’t want to be working towards it forever, at some point you need to have a result.

How do I start?



1. Get a variety of staff members involved (higher level management to line staff) as it will better inform your goals.

2. Establish tracking mechanisms to make sure your goals are on pace.

3. Consider a good outcomes reporting software so you can check to see if your hard work paid off.

4. After your established time period is over, re-evaluate with staff and set more goals!

Setting goals is extremely important for the growth of your agency. Using the SMART goals framework keeps your goal setting consistent and efficient! If have any comments or questions please reach out to us! We love hearing from you! 


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