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The latest trends, tips, and news in nonprofit technology.

5 Reasons to Invest in Your Nonprofit Website

Sarah Henry October 08, 2019, by Sarah Henry

Think of your website as a store. When you walk inside, you should feel safe and comfortable in a reputable establishment, one that’s well-maintained, provides a delightful, frictionless experience, and is responsive to the customer’s needs. Without these things, you won’t be spending your time or money inside. Donors and constituents of your[…]

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The Nonprofit Guide to UTM Parameters and Campaign Tracking

Erin Mastrantonio September 24, 2019, by Erin Mastrantonio

How did this month’s newsletter do compared to last month’s in terms of generating traffic - including potential donors - to your website? Do you know what percentage of your donations originated from that email campaign you sent last week? 

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House of Ruth's Redesign Shows the Potential of Investing in a Nonprofit Website

Sarah Henry September 24, 2019, by Sarah Henry
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How to Write a Timeless Nonprofit Mission Statement

Lauren Uhl September 10, 2019, by Lauren Uhl

Consider your nonprofit like a house. While your beneficiaries are enjoying the house from the inside, your sponsors and partners are helping renovate the house, your marketing/communications team are enhancing the exterior, and the rest of your team is making sure the house is functional and the beneficiaries are uplifted. This is a remarkable group[…]

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[Guest Post] Revamping Your Fundraising Strategy: 4 Helpful Ideas

John Killoran September 03, 2019, by John Killoran

Fundraising: the air that nonprofits breathe, the energy they consume, and the water they drink. Essentially, without profitable fundraisers, nonprofit operations would cease to exist.

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How to Increase your Online Donation Guide

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