Online giving is on the rise. Therefore, optimizing your website's donation landing page is fundamental in increasing your nonprofit's online donors.
As a nonprofit, your focus should not only be on directing possible donors to your donation page but also providing them with a clear, simple, and exciting donating experience. Your goal as an organization is to have all those who have reached your donation page follow through and complete the action. A well-designed, effective nonprofit donation landing page is a crucial part of the giving experience and can have a lasting impact on donor activity.
So how do we do this? Successfully boost your online donations with the 7 elements illustrated and explained in the infographic below.
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