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The latest trends, tips, and news in nonprofit technology.

Nonprofit Communications Strategy: A Step-by-Step Guide

Ronita Mohan June 30, 2020, by Ronita Mohan

A strong nonprofit communication strategy helps build a loyal client base, improve revenue generation, and power the organization towards steady growth.

We share a step-by-step guide on how to create a communications strategy for nonprofits that will make the process easier for all teams involved.

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6 Nonprofit Storytelling Tips to Multiply the Impact of Your Charitable Marketing Strategy

Chloe Bellows March 23, 2020, by Chloe Bellows

Why are stories so powerful? Humans have been telling stories for much longer than we have been writing them down. We are hardwired not only to tell our own stories, but also to be drawn to the stories of others. It is through stories that we understand new contexts, relate to one another, solidify our learning, and perhaps most importantly, enjoy[…]

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What You Can Learn from 6 *Brilliant* Nonprofit Marketing Campaigns of 2019

Chloe Bellows March 10, 2020, by Chloe Bellows

We’re sharing a retrospective of some of our favorite marketing ideas for nonprofits from 2019 (plus a sneak peak at an amazing example of digital marketing for nonprofits from this year!). If you need help with your nonprofit marketing strategy, start by taking a moment to check out the campaigns and videos below. You’ll likely be moved to support these[…]

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Beyond the NGO “About Us” Page: Writing Compelling Website Content

Chloe Bellows February 10, 2020, by Chloe Bellows

When was the last time a piece of NGO content moved you? What about it was compelling? Whether it came in the form of an email, a Facebook post, or a website homepage, chances are it told a story and involved real people. Something about it made you care, and made you feel connected. The best nonprofit content marketing and storytelling can freeze time,[…]

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How to Write a Timeless Nonprofit Mission Statement

Lauren Uhl September 10, 2019, by Lauren Uhl

Consider your nonprofit like a house. While your beneficiaries are enjoying the house from the inside, your sponsors and partners are helping renovate the house, your marketing/communications team are enhancing the exterior, and the rest of your team is making sure the house is functional and the beneficiaries are uplifted. This is a remarkable group[…]

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20 Effective Nonprofit Mission Statements [Updated 2019]

Sarah Henry August 14, 2019, by Sarah Henry

This post updates a 2015 article.

Your nonprofit mission statement is the core that defines the purpose of your organization. It's the first thing people mention when they're writing about you, or on a listing of your organization on sites like Guidestar. Your mission is a cohesive statement that describes what you do and why you exist.

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20 Inspirational Nonprofit Vision Statements [Updated 2019]

Sarah Henry July 11, 2019, by Sarah Henry

This post updates a 2017 post by Sara Lowe. 

Your nonprofit’s mission and vision statements are essential elements of your strategic planning process. The distinction is subtle but important. Your mission statement is the bare-bones proclamation of what your organization does and why you exist while your vision statement describes how the world would[…]

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How to Write a Nonprofit Vision Statement

Lauren Uhl July 02, 2019, by Lauren Uhl

Close your eyes for a moment and imagine this: 

What would the world look like if your nonprofit achieved maximum influence?  What injustices would be eradicated? What demographics would be uplifted? What core values would become universal? 

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5 Email Storytelling Tips to Inspire Donors to Give

Andrew Berry May 14, 2019, by Andrew Berry

When you’re getting ready to craft an email to send to your constituents, it’s not a simple process of typing up some content and sending it off. There are actually several best practices to keep in mind. While telling a story through email might seem like a simple task at the forefront, you’ll want to avoid some easy mistakes that nonprofits have a[…]

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Breakdown: 4 Inclusive Marketing Videos to Inspire Your Next Campaign

Sarah Henry March 29, 2019, by Sarah Henry

Our country is filled with an incredibly diverse group of individuals, but we don't get to experience the benefits of this diversity without an inclusive environment that allows everyone to thrive. Inclusive nonprofit marketing campaigns are one step into creating a more inclusive world.  So, what makes a campaign inclusive? Here are four amazing[…]

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