When was the last time a piece of NGO content moved you? What about it was compelling? Whether it came in the form of an email, a Facebook post, or a website homepage, chances are it told a story and involved real people. Something about it made you care, and made you feel connected. The best nonprofit content marketing and storytelling can freeze time,[…]
Beyond the NGO “About Us” Page: Writing Compelling Website Content
February 10, 2020, by Chloe Bellows
Consider your nonprofit like a house. While your beneficiaries are enjoying the house from the inside, your sponsors and partners are helping renovate the house, your marketing/communications team are enhancing the exterior, and the rest of your team is making sure the house is functional and the beneficiaries are uplifted. This is a remarkable group[…]
This post was updated from a previous post from 2017 by Sara Lowe.
Close your eyes for a moment and imagine this:
Stories connect us. A good story can make you laugh, cry, reminisce, or even dive into action. We remember stories from our childhood. We tell our families stories about our day. Our lives are wholly shaped by stories we hear and tell.
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