The latest trends, tips, and news in nonprofit technology.

10 Quick Tips to Improve Your Nonprofit's Web Presence

Hillary Skeffington September 02, 2015, by Hillary Skeffington

1. Screenshot Test

Take a screenshot of your nonprofit’s home page and ask 5-10 people (depending on how many volunteers you can gather) to look at the image for 5 seconds. After 5 seconds, have them tell you as much as they can about the home page.

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5 Reasons to Update Your Nonprofit Website

Hillary Skeffington July 06, 2015, by Hillary Skeffington

1. Poor User-Experience

User-experience is one of the primary factors in creating a great website. A great user-experience is efficient, aesthetically pleasing, and easy-to-use. While this may seem like a no-brainer in the grand scheme of website design, many nonprofits fail to effectively provide a pleasant user experience for their visitors.

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How to Use Facebook's New "Call-to-Action" Tools for your Nonprofit

Alyssa Hansen January 18, 2015, by Alyssa Hansen

Facebook has launched a new button for Pages which will allow your nonprofit to extend "calls-to-action" to social media as well.

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Tracking Website Traffic for Non-Profits

Alyssa Hansen December 08, 2014, by Alyssa Hansen

In today’s Internet age, it is important to know how your audience is arriving to your website, especially when considering how your nonprofit is using its marketing funds. That’s why it is critical to incorporate analytics tools into your overall web strategy.

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Where to Begin with Google Ad Grants [Updated 2019]

Alyssa Hansen December 01, 2014, by Alyssa Hansen

Nonprofits have always lagged behind for-profit companies when it comes to advertising. Instead, they attempt to spread awareness through various visual media, events, and celebrity-driven campaigns. However, if your organization had the funds to plant traditional ads to increase awareness, donations, or volunteers, why not take advantage of the extra[…]

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How to Increase your Online Donation Guide

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