As a nonprofit, it can be challenging to effectively engage with your community—especially online. A lot of donation revenue can come from online sources, but that means there’s also a lot of competition to get donors’ attention.
A common mistake among nonprofits is creating a digital media strategy designed to attract only half of the population. Up until recently, most research hasn't taken into account the differences between men and women donors. But did you know that women currently control nearly 60% of the United State's wealth (and by 2030 will likely control 75%)?[…]
The modern world seems to be spinning faster than ever before. We are all moving faster, doing more, and improving our communication systems. One of the major communication developments that has changed our society is the smartphone.
Our smartphones are rarely further than arm’s reach away. We use these little devices to check the time, make calls,[…]
It’s fundraising season which means we are all running around fueled purely by coffee and our desire to do good. Before you work until you drop, consider some fundraising tools for your nonprofit that will make this year-end fundraising season your best yet. We know there are ton of options out there so we’ve broken down some our favs and pointed out[…]
So far this morning, I’ve received four emails from nonprofits I’ve supported in the past. Did I mention it’s only 9 am?
Nowadays, we’re bombarded with information about products, services, and causes we support. And it comes at us in all directions: email, social media feeds, direct mail, and phone calls. It’s a noisy world, and if your nonprofit is[…]
Your donor list includes donors of all shapes and sizes: donors who gave once, twice or thrice mixed together with potential donors who have expressed interest but have never actually given money. If you want to successfully move donors from point A (thinking about giving) to point B (giving monthly) you are going to have to give them a gentle push. This[…]
When you send emails out to your supporters, are you sending one mass email to your whole email list?
While mass email marketing is a common strategy among nonprofits and for-profit companies alike, it is a big mistake.
This is a contributing post from CrowdRise
For many people around the world, endorsement and support of a nonprofit is personal. Maybe a close friend or family member was affected by the cause, maybe it’s a cause that influences their future, or maybe it even affects them personally.
And when a cause means that much to you, sometimes sending in a check[…]
This was originally published on socialfish.org
It’s inevitable that as your organization continues to gain momentum and supporters, you’ll have to think about purchasing nonprofit fundraising software.
From researching products, to talking with vendors, viewing demos, and pitching to the board, buying fundraising software can be an intensive and[…]
Digital tools offer amazing opportunities for nonprofit fundraising. Never before has your nonprofit organization been able to raise so much from such diverse sources.
Your team has likely already discovered the value of incorporating some digital tools into your fundraising toolkit. However, many nonprofits often fall into a similar pattern.