According to the National Center for Charitable Statistics (NCCS), there are more than 1.5 million nonprofit organizations registered in the U.S. alone. With so many organizations doing such great work in the world, how does one stand out in the crowd? How does a nonprofit become an internationally-recognized center of do-gooding? How do they get thousands or millions of likes/followers on social media?
Of course, the answer will vary widely depending on the organization. Some nonprofits like the American Red Cross or National Geographic have been around for over 100 years, and others like charity:water and Kiva have been operating for a little over a decade. What these organizations do have in common, however, is that they have a powerful presence in the world and have done a great job translating that presence online.
So we thought, why not coming up with a list of great nonprofits? Not just for their mission statements, or vision statements, or their social media profiles, but a combination of what makes these nonprofits so successful online. As a result, we put together a list of 50 nonprofits that shine online, and the following criteria is how we’ve computed our list:
- Around 100 organizations were evaluated, and the top 50 were published.
- Each organization’s Ahrefs Rank, Domain Rating, URL Rating, and Backlinks number were taken directly from Ahrefs.com.
- Social data was collected for each nonprofit for Facebook Likes and Twitter Followers.
- A composite rank for each nonprofit was determined by ⅔ weight to Ahrefs website rankings (Ahrefs Rank, Domain Rating, URL Rating, and Backlinks) and ⅓ weight to social media (Likes and Followers).
- All data was collected as of September 2017.
- Scroll down to see what each element entails.
Ahrefs ranks websites based on the size and quality of their backlink profile. The website with the strongest backlink profile is ranked #1. Note: if your backlink profile is growing, but Ahrefs Rank is going down - this means that sites next to you are growing at a higher pace.
Domain Rating shows how strong a backlink profile of a target website is on a scale from 1 to 100 (with the latter being the strongest). Backlinks from sites with higher DR carry more "weight".
URL Rating shows how strong a backlink profile of a target URL is on a scale from 1 to 100 (with the latter being the strongest). This metric has the highest correlation with Google rankings, which means that pages with higher UR tend to rank better in organic results.
Shows the total number of backlinks pointing to a target website or URL. Not to be confused with number of linking pages, as one page can contain multiple backlinks.
Social Media Likes and Followers
Show the total number of Facebook likes and Twitter followers for the organization.