You know a good email when you see one. From subject line to body, it’s engaging and visually appealing. How do email marketers perfect these awesome email specimens? It’s not just a gut feeling. There are some really important statistics that inform the creation of these marketing emails. Email marketing is not just reserved for the corporate world and[…]
So far this morning, I’ve received four emails from nonprofits I’ve supported in the past. Did I mention it’s only 9 am?
Nowadays, we’re bombarded with information about products, services, and causes we support. And it comes at us in all directions: email, social media feeds, direct mail, and phone calls. It’s a noisy world, and if your nonprofit is[…]
Your donor list includes donors of all shapes and sizes: donors who gave once, twice or thrice mixed together with potential donors who have expressed interest but have never actually given money. If you want to successfully move donors from point A (thinking about giving) to point B (giving monthly) you are going to have to give them a gentle push. This[…]
When you send emails out to your supporters, are you sending one mass email to your whole email list?
While mass email marketing is a common strategy among nonprofits and for-profit companies alike, it is a big mistake.
Have you ever heard a cooler buzzword than “email marketing”? It’s like a spell from Harry Potter that turns tedious email sending into an automated donation boosting machine. Before you say the magic words, though, you should study up a little bit on where the fairy dust comes from and how you can spread the love. Okay, I can’t keep up the metaphor[…]
Today’s post is a little out of the ordinary but it’s super exciting so we had to share. Elevation has recently launched our very own partnership program, and we’re thrilled to be talking about it on our blog! Our goal is to connect nonprofits with the technological and digital resources they need to continue to generate change. What does it look like?[…]
Are you clear about the fundraising options offered by Facebook? If you're an eligible 501(c)(3) it's one of the best ways to get people to support your cause. We wanted to give you all the of details so we decided it was high time for a new infographic. Check it out below and get fundraising, folks!
Knowing when the right time is to hit send on your email campaign or your social media posts presents a significant challenge for nonprofits. Most nonprofits prefer to stick to a handful of channels to communicate with their audience, taking their time to figure out a strategy and then sticking to it for the long run.
On average, retention rates are lower through online channels that offline.
One reason for this could be a lack of seamlessness between online donation pages and the donor databases that constituent info is fed into. Not only can it give the donor a bad experience, but it can also create a lot of work for the fundraiser.
Here are three tips for ensuring[…]
We are here to make an argument, an argument about font. When font only existed in print, it was easy. Designers knew that the design they created was going to appear as they wanted it to. Enter the modern era, the era of web design where type renders differently on a screen. There are a ton of different things that affect how text will show up from[…]