You know a good email when you see one. From subject line to body, it’s engaging and visually appealing. How do email marketers perfect these awesome email specimens? It’s not just a gut feeling. There are some really important statistics that inform the creation of these marketing emails. Email marketing[…]
So far this morning, I’ve received four emails from nonprofits I’ve supported in the past. Did I mention it’s only 9 am?
Nowadays, we’re bombarded with information about products, services, and causes we support. And it comes at us in all directions: email, social media feeds, direct mail, and phone calls.[…]
So you know how your nonprofit has lists of donors? And this list includes donors of all shapes and sizes: donors who gave once, twice and thrice mixed together with potential donors who have expressed interested but have never actually given money. Well here’s the deal. If you want to successfully move[…]
When you send emails out to your supporters, are you sending one mass email to your whole email list?
While mass email marketing is a common strategy among nonprofits and for-profit companies alike, it is a big mistake.
Email is a great marketing channel since it gives direct access to someone’s inbox.[…]
Have you ever heard a cooler buzzword than “email marketing”? It’s like a spell from Harry Potter that turns tedious email sending into an automated donation boosting machine. Before you say the magic words, though, you should study up a little bit on where the fairy dust comes from and how you can spread[…]