In the age of #GivingTuesday and online donations, sometimes we forget about the old-school way of doing things. It’s true that most methods are no longer viable (I think we’re all glad that the age of the cold call is over), but don’t underestimate the value of a good-old letter writing campaign. We’re in not saying to drop your online efforts, but[…]
The establishment of #GivingTuesday in 2012 altered the traditional end of the year donation landscape for nonprofits. According to Blackbaud, there has been an increase in charitable giving each year for the past five. We can't be sure that #GivingTuesday is the reason for this jump but we are POSITIVE that people want to give.
Whether it’s your yearly gala or a small fundraising event, you want to make sure your using social media to get the word out. If you leverage social media correctly you can increase attendance and ultimately the amount you are able to raise. If you are feeling a little hesitant, don’t sweat it, we have compiled a list of 8 best practices to ensure that[…]
Visibility and public awareness are important concerns for any organization, whether they’re selling cars or funding cancer research. People can only donate, volunteer, and support your work if they know your organization exists. But although nonprofit marketing is an important component of fundraising and operational success, many nonprofit[…]
According to the National Center for Charitable Statistics (NCCS), there are more than 1.5 million nonprofit organizations registered in the U.S. alone. With so many organizations doing such great work in the world, how does one stand out in the crowd? How does a nonprofit become an internationally-recognized center of do-gooding? How do they get[…]