So you’ve decided to get a new website for your nonprofit. How in the world do you get started? How do you decide what to do first, how to organize your content, what style to use, or whether you should change your logo?
Just like for-profit businesses, nonprofits need a strong brand identity in order to help create trust and increase visibility about their cause. In this post, I will talk about some important elements that you can include in your nonprofit brand style guide. Writing down and defining these different aspects of your brand strategy will help create unity[…]
The minute the words came out of my board member’s mouth I saw my development director roll her eyes. My board member thought she was being helpful. She suggested we could reach our fundraising goal if we “just asked Oprah.” Sure. I’ve got her on speed dial, right? The room was so quiet you could hear a pin drop. That is, until the chorus of other[…]
Let’s say you’re about to start your own nonprofit. You need a few essentials to get started - like a decent website, right? After all, it’s important that you have a professional online image to attract funding, apply for grants, get more volunteers, etc. In order to create that image - your website - you’re going to need a place for it to live: AKA[…]
What’s the first thing you see when you are browsing online and enter into a nonprofit website? A powerful image? An inspiring slogan or tagline?