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The latest trends, tips, and news in nonprofit technology.

7 Email Marketing Statistics That Matter

Emma Wolfe September 25, 2018, by Emma Wolfe

How to Build Your Nonprofit Email List: Website & Social Media

You know a good email when you see one. From subject line to body, it’s engaging and visually appealing. How do email marketers perfect these awesome email specimens? It’s not just a gut feeling. There are some really important statistics that inform the creation of these marketing emails. Email marketing[…]

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5 (Essential) Ingredients Your Year-End Fundraising Campaigns Must Have To Stand Out

Tina Jepson September 17, 2018, by Tina Jepson

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So far this morning, I’ve received four emails from nonprofits I’ve supported in the past. Did I mention it’s only 9 am?

Nowadays, we’re bombarded with information about products, services, and causes we support. And it comes at us in all directions: email, social media feeds, direct mail, and phone calls.[…]

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How to Move Donors Through the Funnel With Email Marketing

Emma Wolfe September 10, 2018, by Emma Wolfe

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So you know how your nonprofit has lists of donors? And this list includes donors of all shapes and sizes: donors who gave once, twice and thrice mixed together with potential donors who have expressed interested but have never actually given money. Well here’s the deal. If you want to successfully move[…]

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6 Effective Ways to Use Donor Data for Email Segmentation

Adam Weinger August 31, 2018, by Adam Weinger

How to Build Your Nonprofit Email List: Website & Social Media

When you send emails out to your supporters, are you sending one mass email to your whole email list?

While mass email marketing is a common strategy among nonprofits and for-profit companies alike, it is a big mistake.

Email is a great marketing channel since it gives direct access to someone’s inbox.[…]

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Why Your Nonprofit Should Build Up Its Email List

Emma Wolfe August 27, 2018, by Emma Wolfe

How to Build Your Nonprofit Email List: Website & Social Media

Have you ever heard a cooler buzzword than “email marketing”? It’s like a spell from Harry Potter that turns tedious email sending into an automated donation boosting machine. Before you say the magic words, though, you should study up a little bit on where the fairy dust comes from and how you can spread[…]

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How to Increase your Online Donation Guide

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