Finding the right words for a successful Google Ad copy takes a village. The constant drafting, revising, publishing, and testing requires the utmost time and attention to detail, and it can be exhausting. Luckily, advertisers can optimize this process by studying and implementing the anatomy of prosperous ads. This marketing craftsmanship pivots on[…]
Today, nonprofits worldwide aim to alleviate societal issues and promote various social justice campaigns. And that work is paramount, but it’s not easy. Luckily, Google Ad Grants can help. By providing $10,000 to nonprofits for general outreach, fundraising, and recruitment advertisements, Google Ad Grants help nonprofits gain online influence.
Do you feel like the world you're fundraising in has fundamentally shifted? That the things that used to work aren’t delivering like they used to? That something about your supporters and their expectations have changed?
As a nonprofit, it can be challenging to effectively engage with your community—especially online. A lot of donation revenue can come from online sources, but that means there’s also a lot of competition to get donors’ attention.