When you’re getting ready to craft an email to send to your constituents, it’s not a simple process of typing up some content and sending it off. There are actually several best practices to keep in mind. While telling a story through email might seem like a simple task at the forefront, you’ll want to avoid some easy mistakes that nonprofits have a[…]
Finding the right words for a successful Google Ad copy takes a village. The constant drafting, revising, publishing, and testing requires the utmost time and attention to detail, and it can be exhausting. Luckily, advertisers can optimize this process by studying and implementing the anatomy of prosperous ads. This marketing craftsmanship pivots on[…]
Today, nonprofits worldwide aim to alleviate societal issues and promote various social justice campaigns. And that work is paramount, but it’s not easy. Luckily, Google Ad Grants can help. By providing $10,000 to nonprofits for general outreach, fundraising, and recruitment advertisements, Google Ad Grants help nonprofits gain online influence.
Do you feel like the world you're fundraising in has fundamentally shifted? That the things that used to work aren’t delivering like they used to? That something about your supporters and their expectations have changed?
As a nonprofit, it can be challenging to effectively engage with your community—especially online. A lot of donation revenue can come from online sources, but that means there’s also a lot of competition to get donors’ attention.
Our country is filled with an incredibly diverse group of individuals, but we don't get to experience the benefits of this diversity without an inclusive environment that allows everyone to thrive. Inclusive nonprofit marketing campaigns are one step into creating a more inclusive world. So, what makes a campaign inclusive? Here are four amazing[…]
A common mistake among nonprofits is creating a digital media strategy designed to attract only half of the population. Up until recently, most research hasn't taken into account the differences between men and women donors. But did you know that women currently control nearly 60% of the United State's wealth (and by 2030 will likely control 75%)?[…]
Last Friday, the world took to the streets to celebrate International Women's Day, a day marked by celebration, encouragement and necessary conversations about gender differences in the workplace. But it doesn't end here. The theme of International Women's Day is to #BalanceForBetter and it lasts for all of 2019.
As we saw last week, there is still a […]
Women are transforming the nonprofit world, make sure your organization can keep up.
Shout out to all of you incredible women out there, because it is International Women’s Day! Every year on March 8, International Women’s Day celebrates the achievements of women. Even more, we are called to a collective action to create a gender balanced world.[…]
Nearly 80% of Internet users use Facebook, making the social network one of the digital giants of our time. There are so many ways to leverage this social tool for your nonprofit and Facebook’s ad program is one of the best ways to reach people interested in your work. If you’ve got some budget to work with, then these ads can be a highly effective way[…]