Think of your website as a store. When you walk inside, you should feel safe and comfortable in a reputable establishment, one that’s well-maintained, provides a delightful, frictionless experience, and is responsive to the customer’s needs. Without these things, you won’t be spending your time or money inside. Donors and constituents of your[…]
How did this month’s newsletter do compared to last month’s in terms of generating traffic - including potential donors - to your website? Do you know what percentage of your donations originated from that email campaign you sent last week?
Consider your nonprofit like a house. While your beneficiaries are enjoying the house from the inside, your sponsors and partners are helping renovate the house, your marketing/communications team are enhancing the exterior, and the rest of your team is making sure the house is functional and the beneficiaries are uplifted. This is a remarkable group[…]
Fundraising: the air that nonprofits breathe, the energy they consume, and the water they drink. Essentially, without profitable fundraisers, nonprofit operations would cease to exist.