As Part III of our blog series on Call to Actions comes to fruition, let’s reflect on what we’ve concluded up until now. We’ve mulled over 6 vital optimization tips, and we’ve jumped headfirst into 3 case studies of credible nonprofits and how their CTAs could improve. In these 2 info-packed articles, we’ve covered a lot of ground, reiterated and[…]
1. Screenshot Test
Take a screenshot of your nonprofit’s home page and ask 5-10 people (depending on how many volunteers you can gather) to look at the image for 5 seconds. After 5 seconds, have them tell you as much as they can about the home page.