Membership is often a key fundraising and strategic component of nonprofits. Member-dues can provide a source of income, while the community fostered by groups of members can be central to the structure or mission of the organization.
Facebook has launched a new button for Pages which will allow your nonprofit to extend "calls-to-action" to social media as well.
Resumés these days include more than just the traditional arsenal of software skills, such as Microsoft Word and Excel. Nonprofits are seeking candidates for communications positions with technical knowledge that will help them maintain their online websites, social media sites, and email marketing campaigns. If your organization has a dedicated[…]
In today’s Internet age, it is important to know how your audience is arriving to your website, especially when considering how your nonprofit is using its marketing funds. That’s why it is critical to incorporate analytics tools into your overall web strategy.
Nonprofits have always lagged behind for-profit companies when it comes to advertising. Instead, they attempt to spread awareness through various visual media, events, and celebrity-driven campaigns. However, if your organization had the funds to plant traditional ads to increase awareness, donations, or volunteers, why not take advantage of the extra[…]