In today’s Internet age, it is important to know how your audience is arriving to your website, especially when considering how your nonprofit is using its marketing funds. That’s why it is critical to incorporate analytics tools into your overall web strategy.
Nonprofits have always lagged behind for-profit companies when it comes to advertising. Instead, they attempt to spread awareness through various visual media, events, and celebrity-driven campaigns. However, if your organization had the funds to plant traditional ads to increase awareness, donations, or volunteers, why not take advantage of the extra[…]
In the business world, image is everything. The largest brand names in the world rely heavily on their brand images in order to market to their consumers. Logos tell a story about a company or organization that can influence people long before they step foot in a store or visit their website. Large corporations spend millions of dollars in order to[…]
Your organization’s business development increasingly depends on easy-to-use online donations and e-payments. Here are some tips and side-by-side comparisons when choosing a donations processor for your website.
Looking for a way to find another source for donations and increase your social media interactions? If you haven't already heard of crowdfunding, it might be time to give it a try for your nonprofit. Crowdfunding is a means to collectively source a project or idea, and has become increasingly popular among nonprofit organizations to supplement existing[…]