In essence, the internet is designed to be accessible for all persons with all soft/hardware, languages, locations, and abilities. Though accessibility may seem like an idealistic standard, it is actually a legal necessity. According to UsableNet research, accessibility lawsuits have increased 181% from[…]
Connecting with your donor base is an essential part of all your fundraising efforts. Because giving is such a personal decision, donors need to know that their generosity is more than a simple transaction for you and your nonprofit. They need a personalized experience of your nonprofit that proves how […]
Website maintenance. The task that's on our calendar every week, every month, every quarter, and every year. But how often do you say, I'll get to that tomorrow? When it feels like such a giant task to overcome, it's easy to push it off. But like all big projects, we just need to break it down. So let's do just that.
Finding the right words for a successful Google Ad copy takes a village. The constant drafting, revising, publishing, and testing requires the utmost time and attention to detail, and it can be exhausting. Luckily, advertisers can optimize this process by studying and implementing the anatomy of prosperous ads. This marketing craftsmanship pivots on[…]