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The latest trends, tips, and news in nonprofit technology.

A Comprehensive Guide to the Google Ad Grant

Sarah Henry March 23, 2020, by Sarah Henry

Have you ever wondered how nonprofits have been able to launch successful campaigns via Google Ads when many operate with limited budgets? It's all thanks to the Google Ad Grant program, a program from Google that offers $10,000 a month in ad credits to eligible nonprofit organizations. 

While the program offers an incredible opportunity for nonprofits,[…]

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6 Nonprofit Storytelling Tips to Multiply the Impact of Your Charitable Marketing Strategy

Chloe Bellows March 23, 2020, by Chloe Bellows

Why are stories so powerful? Humans have been telling stories for much longer than we have been writing them down. We are hardwired not only to tell our own stories, but also to be drawn to the stories of others. It is through stories that we understand new contexts, relate to one another, solidify our learning, and perhaps most importantly, enjoy[…]

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5 Strategies for Using Webinars to Grow Your Nonprofit

Sonia Khosla March 16, 2020, by Sonia Khosla

How many times have written out a lengthy report without knowing whether it will be read? How many times have your members not attended an event due to the long commute or travel required?

With the internet at our fingertips, it’s much easier to dial in than to drive in to a seminar or event. Audio and video content is growing exponentially in[…]

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What You Can Learn from 6 *Brilliant* Nonprofit Marketing Campaigns of 2019

Chloe Bellows March 10, 2020, by Chloe Bellows

We’re sharing a retrospective of some of our favorite marketing ideas for nonprofits from 2019 (plus a sneak peak at an amazing example of digital marketing for nonprofits from this year!). If you need help with your nonprofit marketing strategy, start by taking a moment to check out the campaigns and videos below. You’ll likely be moved to support these[…]

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[UPDATED 2020] 8 Awesome Nonprofit CRM Options for Your Organization

Sara Lowe March 03, 2020, by Sara Lowe

This post updates an article from September 2017. 

Your organization should be using a CRM, or Customer Relationship Manager, to simplify some of the administrative demands. With a large number of people in your network, you can’t get by without a way to keep track of all of them. Especially as a nonprofit, keeping an accurate and updated record of your[…]

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3 Case Studies: How Google Ad Grants Help Nonprofits

Chloe Bellows February 24, 2020, by Chloe Bellows

Hear the stories of what these three nonprofits were able to achieve with the Google Ad Grant, which offers in-kind grants of free advertising for nonprofits. For 501(c)(3) organizations looking for how to boost donations, increase traffic, or recruit new volunteers, Google Ad Grants is a powerful resource. 

Vaccinate Your Family and Dreamscape were both[…]

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The 3 Social Media Strategies Every Nonprofit Should Employ

Sonia Khosla February 18, 2020, by Sonia Khosla

Social media is a great way to engage a large audience without spending a lot. With just a little bit of creativity, your nonprofit can expand its audience reach by using social media as a promotional channel. However, it takes more than posting an image with a witty caption to create a nonprofit social media campaign.

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Beyond the NGO “About Us” Page: Writing Compelling Website Content

Chloe Bellows February 10, 2020, by Chloe Bellows

When was the last time a piece of NGO content moved you? What about it was compelling? Whether it came in the form of an email, a Facebook post, or a website homepage, chances are it told a story and involved real people. Something about it made you care, and made you feel connected. The best nonprofit content marketing and storytelling can freeze time,[…]

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Giving Season and Google Ad Grants: One Step Beyond Success!

Emily Friedrichs February 03, 2020, by Emily Friedrichs

Expecting the unexpected is familiar territory at the nonprofit One Step Beyond, Inc. (OSBI). Most parents never expect to have a child with an intellectual disability, which is why one part of OSBI’s mission is to help parents navigate governmental and medical agencies. OSBI itself never expected to expand to 6 locations from its early beginning as a[…]

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7 Signs Your Nonprofit Website Needs Help

Emily Friedrichs January 27, 2020, by Emily Friedrichs

Just like your health, your website needs periodic check-ups. And like high cholesterol or blood pressure, there are a few clear indicators that your nonprofit's website requires remedial action. We want to lend you a helping hand with a checklist of 7 areas that need your attention. With this quick review, you're just steps away from a fully functioning[…]

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