Just like for-profit businesses, nonprofits need a strong brand identity in order to help create trust and increase visibility about their cause. In addition your brand is a part of any of the visual content produced by your organization like brochure creating for your awesome programs!
The minute the words came out of my board member’s mouth I saw my development director roll her eyes. My board member thought she was being helpful. She suggested we could reach our fundraising goal if we “just asked Oprah.” Sure. I’ve got her on speed dial, right? The room was so quiet you could hear a pin drop. That is, until the chorus of other[…]
Let’s say you’re about to start your own nonprofit. You need a few essentials to get started - like an easy website builder, right? After all, it’s important that you have a professional online image to attract funding, apply for grants, get more volunteers, etc. In order to create that image - your website - you’re going to need a place for it to live:[…]
What’s the first thing you see when you are browsing online and enter into a nonprofit website? A powerful image? An inspiring slogan or tagline?
Stories connect us. A good story can make you laugh, cry, reminisce, or even dive into action. We remember stories from our childhood. We tell our families stories about our day. Our lives are wholly shaped by stories we hear and tell.
This post was updated and converted into an infographic from a previous post from July 2016 by Stefanie Pous.
How much time have you spent thinking about your fundraising offer? Researching your fundraising offer? Understanding what a fundraising offer even is? I’ve spent a decent amount of time in the fundraising and nonprofit space (my entire career) but when I chat with or read older, wiser, and more experienced fundraisers like Tim Kachuriak from NextAfter, […]
If you’re a fundraising professional, then I’m sure those two words feel like a giant weight on your shoulders. Yet, it’s an important metric we all need to track and *hopefully* improve over time.
In fact, it’s possible that retention is top-of-mind in most of your fundraising-related actions.
Think about some of the big brands in the world. McDonald’s. Apple. Starbucks. Coca Cola.
How long does it take you to imagine these brands in your head? You can probably visualize their logos in an instant upon saying their names. That shows the power of a great logo.
If you’re a connected person living in 2017, you know how much Instagram has exploded as a social media presence in our everyday lives. Acquired by Facebook in 2012, Instagram today boasts 700 million accounts and combines many features similar to other social media networks with one overarching difference - its focus is photo-based. It does stories like[…]