Think about some of the big brands in the world.  McDonald’s. Apple. Starbucks. Coca Cola.

How long does it take you to imagine these brands in your head? You can probably visualize their logos in an instant upon saying their names. That shows the power of a great logo.

Over two thousand years ago, Aristotle said, “The soul cannot think without a picture.” Nonprofits need great imagery and well thought-out design bundled up in a small icon to represent their organization. This is how great logos are born.

Importance of a Brand Style Guide  Download Guide


In this infographic, we will walk you through the 6 steps a designer takes in order to create a great nonprofit logo design. (Click the image to enlarge it.)

You can also check out our list of Best Nonprofit Logos.  

nonprofit logo design

Does Your Nonprofit Logo Need an Upgrade?  Download Checklist