KRC-PBPC Homepage

KRC-PBPC came to Elevation with two websites (and two immense research databases) ready to simplify and modernize their outdated brands. As a major resource hub for Pennsylvania policymakers, activists, and the press, they needed a site that felt reputable and that made their research easy to navigate.

KRC-PBPC now has one comprehensive website with fresh and modern branding. With their new tag-based filtering system, their research archive is easy to search through, and navigating through their site is simple thanks to in-depth User Experience consultations. KRC-PBPC’s new website is the perfect combination of modern and functional.

Two Branches, Reconnecting

Established in 1996, the Keystone Research Center (KRC) is a research and policy development organization in Pennsylvania that addresses economic and civic problems while also proposing new government policies. Within the KRC, the Pennsylvania Budget and Policy Center (PBPC) was launched in 2007 as a policy research project that researches state taxes and budgets and their impact on working families.

These branches grew separately, garnering publicity and building a strong reputation among policymakers and the press, while each creating massive databases with thousands of research papers and publications. This parallel growth, along with the success of their blog, Third and State,  made KRC-PBPC realize it was time to reconnect the two brands.


 

KRC Old PBPC_OLD-1


Keystone Research Center Website

2017


Pennsylvania Budget and Policy Center Website

2017




“Elevation was clearly the best company to go with, both because of cost and because of the professional nature of our communication with them from the beginning."

- John Neurohr, Communications Director

What We Did:

  1. 75 Pages
  2. Brand Style Guide
  3. UX and Visual Design: Homepage, Interior pages, Blog, Donations Page
  4. Website Components: Form Builder, Contact Form, Event Calendar, Blog, Directory Management Tool, Job Opportunities Listing, News Management, Homepage Slideshow
  5. Widgets Incorporated: Audio Player (SoundCloud), Team Bios, Social Media Integration
  6. Site Features: Social Share Tool, Printer-Friendly Pages, CRM Integration, Site Search, Google Analytics Integration, Responsive Web Design
  7. Graphic Design: Email Template
  8. Ongoing Support and Maintenance
  9. Search Engine Marketing

A Fresh Future for Their Brand

A new era called for a new brand — one that properly represented the missions of both the KRC and the PBPC. Pulling elements from the two previous logos, our branding team created a modern, flat design that preserves the history of each organization, while depicting the future of the combined KRC-PBPC. From the new logo, we developed a brand style guide as a starting point for the other visual design elements.

KRC Logo

+

PBPC Logo

Logo - New

KRC-PBPC Logos-1

Know the Issues

Know the Issues-1The Know the Issues internal page is an educational resource designed to provide a data-driven analysis of Pennsylvania’s most heavily debated issues. Simplifying thirty main topics down to six, our goal was to create a user-friendly navigation experience that mirrored the mindset of a visitor. Each page dedicated to an issue starts out simple and grows in complexity, providing data and research about each topic so visitors can become well-informed.

Learn more about the importance of headings and subheadings on content pages!

 

Navigating the Archive

Archive

As a research and policy center, the most important component of the new website was to create a new system for navigating the thousands of research papers and publications KRC-PBPC collected and contributed to over the years. After migrating 1,200 documents, the new tag-based filtering system for document type, date, author, and issue allows visitors to pull relevant research quickly and with ease.

“From beginning to end, the Elevation team has been cooperative, flexible, patient, and professional. The entire team worked creatively with us and problem-solved fairly unique organizational challenges. The end result was exactly what we needed, and we can't say enough good things about Elevation!”

- John Neurohr, Communications Director

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